1. Define Your Goal
- What do you want your marketing to achieve?
- Determine your long and short term goals for your marketing.
2. Define Your Audience
- Who are you trying to reach? What are their age, income, and education level? What are their habits and where do they shop? Where do they live?
- Learn where they get their information, what motivates them to buy, and what kind of messages they respond to.
- The more precise and detailed information you collect about your target audience, the more successful your marketing effort will be.
3. Create a Compelling Message
- Make sure that your marketing communications (postcard, brochure, web site, poster), are simple and clear, with one or maybe two persuasive points targeted towards your audience.
- Tell them why they should be interested in you and your product.
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4. Set the Tone
- Pick the tone and the style that will work for those you are trying to reach.
- Make sure the look and feel is within your branding guidelines.
5. Tell Them What To Do
- Tell them what to do!
- Make sure your communications include a clear and direct next step.
- Include your phone number, your URL, your brand and logo!
- Tell them what to do!
Whether you handle your marketing yourself, or hire a professional, there is a greater chance that your communications (ad, web site, flyer, or brochure) will produce the results you want if you follow these simple steps.
Call 617-869-8996 or email info@timfoleystudios.com for more info or to set up a consultation. |
