The Profit of Color!
Color experts from the Color Marketing Group share their success stories.
-
Color increases brand recognition by up to 80 percent.
-
Color improves readership as much as 40 percent.
-
Color accelerates learning from 55 to 78 percent.
-
Color increases comprehension by 73 percent.
-
Color ads are read up to 42 percent more than similar ads in black and white.
-
Color can be up to 85 percent of the reason people decide to buy..
Savvy marketers know: Color sells! That's why for nearly 45 years companies that recognize the incredible
power of color - and the enormous value
of selling the right color at the right time
- have made sure their color professionals
are part of the premiere international
association for color, Color Marketing
Group.
Headquartered in Alexandria,Virginia,
Color Marketing Group (CMG) consists
of 1,000 color experts from a broad
cross-section of industries worldwide.
They follow and report on trends and
developments in all industries.They conference
together in a dynamic forum that
promotes the exchange of broad color
marketing information and provides vital
reportage on color news across industries.
Ultimately, they produce, with
remarkable accuracy, trustworthy color
forecasts their companies can rely upon
to make color decisions that seriously
affect the profitability of products and
services.
Does it work? Several CMG members
agreed to share some successful
examples with the CMG network. Learn more by going to their website. |
|
There are a few sites that I use that proved to be very helpful:
» Adobe
» Communication Arts
» Marketing Sherpa
» My Fonts
» iStock Photo
» Edward Tuffte
|
