Potential Names:

• The Marketing Department
• The Marketing Advisors
• The Marketing Team
• The Marketing Guys

Mission:

Provide one stop shopping for organization’s who want a marketing program, but don't have the resources/knowledge/experience to do it themselves.

Clients:

Small Boston companies that are established and have been around for a few years. However, they are still using the marketing materials they created when they started. Now they know their marketing sucks an needs to be upgraded. It needs to be done right!

Companies that want to concentrate on their core competencies and not on marketing. Clients who are overwhelmed with the marketing landscape today. Companies that need someone to 'hand' them complete and appropriate marketing materials.

Packages

Start Up $6200

• Logo
• Stationary
• Printing
• Web site-5pages

Basic $10700

• Start up
• SEO campaign
• Capabilities brochure/slick
• Printing

Campaign $17000

• Basic
• Print ads
• Direct Mail
• HTML emails
• Web analytics
• Walk on (Jay)
• Printing

Market Domination $30000

• Campaign
• Branding/Corporate ID
• 1 year Media Plan
• Public Relations plan
• Printing

The packages could also include:

• Marketing Audit:
  Evaluate your current marketing materials and plan and your competition’s to test it against your business goals.
• Marketing 101:
  Seminar on media outlets and prep work for each.

Action Items

• Create packages
• Add prices
• Create a business model for the group
• Create marketing/sales strategy
• Decide target market
• Answer these questions:
  Who is our audience?
  What is the plan?
  What are the other factors?